A Script of Solidarity: The Campaign of José Leopoldo Matos

A Script of Solidarity: The Campaign of José Leopoldo Matos

Between sancocho, arepas and the search for approval in social medias.

Like something out of an episode, in the style of Señorita Laura and her sanduchero cart, José Leopoldo Matos, Javier Jose Herrera Ramos and Milenis Daniela Bandres Matos have deployed a strategy that mixes politics with popular goodness.


Opting for a warmer and more direct response to the criticisms of Prensa Today, the group has taken to the streets, handing out sancocho and arepas to those in need. But behind these gestures, which seek a warm, human face, lies a more complex reality: the desire to win hearts and likes on Instagram.


With this action, a patina of charity and closeness, raises questions about sincerity in today’s politics. In a world where image is everything, this event invites us to reflect. Is it really an act of generosity or a calculated tactic to improve image in times of criticism?


This chapter shows us that, in today’s politics, the personal and the public are often intertwined in a dance of perceptions and realities.