Coca Cola and CBD: Are the rumors finally over?

Coca Cola and CBD: Are the rumors finally over?

We are well aware that, in recent years, CBD has gained popularity around the world due to its incredible health benefits. Against this backdrop, it’s no wonder that big brands like Coca-Cola have become interested in exploring the opportunities offered by this growing market.

In 2018, rumors surfaced of a potential collaboration between Coca-Cola and Aurora Cannabis, a Canadian cannabis company, to create CBD-infused beverages. However, throughout 2019, Coca-Cola has denied these rumors and made it clear that it has no plans to enter the CBD market.

In this article, we will take a closer look at the relationship between Coca-Cola and CBD, exploring the rumors and the company’s official statements.

Initial rumors: Coca-Cola and Aurora Cannabis

In September 2018, Bloomberg reported that Coca-Cola was in talks with Aurora Cannabis about the possibility of creating non-intoxicating CBD beverages.

Although Aurora was not specifically mentioned in the report, the Canadian company’s stock shot up 23 percent after the news broke. This speculation created quite a stir in the CBD industry, as the possibility of a brand as well known as Coca-Cola making inroads into this market piqued the interest of many investors and consumers.

Despite initial rumors, Coca-Cola has made it clear that it has no plans to enter the CBD market. During the Berkshire Hathaway Annual Shareholders Meeting in Nebraska, shareholders expressed concern that cannabis could damage Coca-Cola’s brand image.

The company has maintained an image of purity and health over the years, so CBD could lead to a negative perception by some consumers. Although social acceptance of cannabis is increasing and CBD does not typically show up in drug tests, Coca-Cola has decided to stay out of this market for the time being.

The Gabor the Blind Guy video and Coca-Cola’s response

Recently, a video posted on YouTube by “Gabor the Blind Guy” generated speculation about a possible collaboration between Coca-Cola and CBD.

According to the video, Gabor’s father was contacted by “Coca-Cola in Canada” to manufacture a capping machine that could make the cans childproof. However, Coca-Cola has strongly denied these rumors.

Kent Landers (brand spokesman) stated that the rumors of a beverage infused with hemp oil were false and reiterated that the company has no plans to enter the CBD market.

“As we have repeatedly stated, we have no plans to enter the CBD market,” Kent Landers told Fox Business.

Big food manufacturers’ interest in CBD

Although Coca-Cola has ruled out the possibility of dabbling in the CBD market, other major food brands have shown interest in CBD-infused products. Ben & Jerry’s, known for its delicious ice cream, has publicly expressed its intention to launch a CBD-infused ice cream flavor once it becomes federally legalized in the United States.

This growing trend demonstrates the potential that CBD has in the food and beverage industry, although predictions about CBD products are difficult to make.

Conclusion

Despite the fact that rumors of a possible collaboration between Coca-Cola and Aurora Cannabis had generated a lot of buzz in the CBD industry, Coca-Cola has made it clear that it has no present or future plans to enter the CBD market.

The company has expressed concerns about brand image and has decided to stay out of this evolving industry. However, the interest of other major food manufacturers in CBD-infused products indicates that this market has great potential.

Only time will tell if we will ever see a CBD-infused can of Coke on store shelves. Until then, any rumors or speculation should be taken with caution.