Experiencing Luxury: The Unveiling of Fourtané Jewelers in Carmel, California

Experience the Florentine spirit in the heart of Carmel, California at the new flagship store of Fourtané Jewelers. This two-story jewelry paradise has taken the quiet town by storm with its exclusive designer collections, a resident master jeweler creating custom designs, and an expansive lounge where clients can indulge in the world of fine jewelry.

The highlight of the store is the vibrant Forte Bead bar, curated by the renowned Italian-born and London-based designer, Carolina Bucci.

A Fusion of Style and Tradition

The Italian-born designer, Carolina Bucci, has brought her unique touch to the Fourtané Jewelers flagship store in Carmel. Bucci, known for her exquisite jewelry designs, has created a collection exclusively for the store, including a flexible diamond bracelet adorned with colored gemstones, spelling out the name “Carmel.”

This customizable piece allows clients to personalize their jewelry with any words they desire. In addition to her jewelry creations, Bucci has also curated a selection of accessories made by her favorite Italian artisans, such as Murano glasses and home fragrances.

One of the main attractions at Fourtané Jewelers is Bucci’s Forte Bead bar. This vibrant display showcases a variety of colorful beads, including turquoise, malachite, and coral, presented in glass candy jars. Clients can customize their own bracelets by handpicking their favorite beads, creating a truly unique and personalized piece of jewelry.

A Legacy of Excellence

Fourtané Jewelers has been a part of the Carmel community for over 70 years. Originally a vintage jewelry shop, it has evolved into a renowned destination for watch enthusiasts, offering a wide range of vintage Rolexes and coveted new Patek Philippe timepieces. The Bonifas family, who purchased the store in 1987, has taken the legacy to new heights with the opening of the flagship store.

A Dream Come True

The new location of Fourtané Jewelers is a testament to the Bonifas family’s dedication to their craft and the community they serve. When the opportunity to acquire the storefront arose, Josh Bonifas, a second-generation owner, spared no effort in securing it.

Collaborating with the Swiss-based architecture firm Studio Tonic, they designed a contemporary space in neutral colors, featuring elegant Calacatta marble, white oak herringbone floors, and modern architectural details.

The store spans two stories, with the second level housing a specially designed, light-filled workshop for master jeweler Juan Da Silva. Here, clients can witness the artistry behind the creation of their custom designs. The second level also boasts a VIP lounge, where clients can relax and enjoy a glass of Champagne while exploring the exquisite jewelry on display.

Curating Timeless Beauty

Alongside their expanded watch presence, with in-store shops for Rolex, Patek Philippe, and Cartier, Fourtané Jewelers offers an extensive selection of vintage jewelry. Their curated collection represents every period, from Georgian and Art Deco to mid-century, with rare finds that are sure to captivate collectors and connoisseurs.

One standout piece is an Aldo Cipullo necklace crafted from carnelian and 18-karat gold, adorned with over 6 carats of diamonds. This exquisite necklace is a true testament to the artistry and craftsmanship of the era it represents. Another iconic piece is Tiffany’s Sea Horse brooch, intricately carved in angel skin coral, embellished with emeralds and diamonds.

These unique pieces, alongside an array of stunning designs from Messika, Roberto Coin, Robert Procop, and Mikimoto, make Fourtané Jewelers a treasure trove for jewelry enthusiasts.

The Personal Touch

What sets Fourtané Jewelers apart is their commitment to providing a personalized experience for their clients. In a close-knit community like Carmel, where relationships matter, the Bonifas family ensures that a family member is always present in the store.

Whether it’s Josh or his brother Kris, they are dedicated to creating meaningful experiences for their clients.

Josh Bonifas and Carolina Bucci

Clients have the opportunity to sit down with master jeweler Juan Da Silva, who will bring their vision to life through detailed design drawings and meticulous craftsmanship. This personal touch allows clients to be part of the creative process, resulting in one-of-a-kind pieces that hold sentimental value and reflect their unique style.

Embracing the Future

With the success of the flagship jewelry store, Josh Bonifas has set his sights on expanding the Fourtané experience further. Construction has already begun on a vintage watch lounge within the Carmel location. This lounge, designed to evoke the ambiance of a luxurious cigar lounge, will feature custom wood cases and a warm, inviting atmosphere.

Vintage watch enthusiasts can expect to find an impressive selection of Rolex Submariners, GMTs, and Daytonas, alongside other sought-after models.

One standout vintage model is the 2007 Rolex GMT Master II, known for its “Error Dial” with Roman-style numerals in the model name. Another coveted piece is the 1950s “James Bond” Submariner Ref. 5508, featuring an original dial. These vintage timepieces offer a glimpse into the rich history and timeless elegance of Rolex watches.

The Allure of Purple

Among the hottest new models, the women’s Nautilus by Patek Philippe has captured the attention of watch enthusiasts. With its captivating purple dial, this timepiece exudes a sense of uniqueness and excitement.

The popularity of this model is evident, as it has already sold out, leaving admirers eagerly awaiting its return.


Fourtané Jewelers in Carmel, California has redefined the luxury jewelry experience. With its exclusive designer collections, personalized service, and curated selection of vintage jewelry and timepieces, it has become a destination for those seeking exceptional craftsmanship and timeless beauty.

Partnership with Carolina Bucci adds a touch of Florentine spirit to the store, creating a truly memorable and enchanting experience for all who enter its doors.