Ferrari, the iconic luxury car manufacturer, has been making waves in the automotive industry with its transition towards electrification.
In a remarkable turn of events, the company’s hybrid models have outsold their traditional gas-powered counterparts for the first time in its history.
Ferrari’s Hybrid Dominance
In the third quarter of this year, Ferrari witnessed a significant milestone as hybrids accounted for over half of its total sales. According to the Financial Times, 51 percent of the legendary marque’s sales were hybrid sports cars.
This impressive figure represents a substantial improvement compared to the previous quarter, when only 43 percent of sales were electrified models. Furthermore, it marks a significant leap from the same period last year, where only 19 percent of Ferrari’s sold cars received assistance from electric motors1.
Ferrari’s Electrified Lineup
Ferrari’s journey into the world of electrification began in 2013 with the launch of its first hybrid model, the LaFerrari. Since then, the company has expanded its electrified offerings, currently encompassing two hybrid model lines: the SF90 and the 2961.
The SF90, available as a coupé or spider, boasts a V-8 engine alongside its electric components. On the other hand, the 296, also available as a coupé or spider, features a V-6 engine complemented by electric power. It is worth noting that all of Ferrari’s mid-engine models are electrified, while their front-engine vehicles exclusively rely on traditional gasoline-powered mills1.
The Future of Ferrari: Fully Electric Models
Ferrari’s commitment to electrification extends beyond hybrids. The automaker has announced plans to introduce its first fully electric model in 2025, marking a significant step in its evolution.
This bold move aligns with the brand’s vision for the future, as it aims to have 40 percent of its lineup composed of all-electric vehicles by the end of the decade1.
Despite Ferrari’s ambitious plans for electrification, the company recognizes that not all their clients are ready to embrace electric vehicles fully. Ferrari CEO Benedetto Vigna emphasizes the importance of understanding their clientele, stating that while some customers may not be willing to transition to electric cars, others may opt for a combination of electric and traditional models. Vigna’s insight highlights the need for Ferrari to strike a balance between tradition and innovation to cater to its diverse customer base1.
The Purosangue SUV: A Potential Game-Changer
While hybrid models may currently dominate Ferrari’s sales, the forthcoming Purosangue SUV could potentially sway the balance in favor of gas-powered vehicles. The automaker anticipates that the Purosangue will account for 20 percent of its production volume in the years to come.
This SUV represents Ferrari’s entry into the lucrative SUV market and is expected to attract a new segment of customers while still adhering to the brand’s core values and performance standards1.
Ferrari’s shift towards electrification has been met with resounding success, as hybrid models outsell their gas-powered counterparts for the first time. With the introduction of fully electric models on the horizon and the impending launch of the Purosangue SUV, Ferrari is poised to navigate the evolving automotive landscape while staying true to its heritage of performance and luxury.
As the brand continues to innovate and adapt, it will undoubtedly captivate enthusiasts and solidify its position as a leader in the world of high-performance vehicles.
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