How Europe’s Most Popular Cities Are Tackling Overcrowding: Tourist Taxes, Bus Bans, and TikTok

How Europe’s Most Popular Cities Are Tackling Overcrowding: Tourist Taxes, Bus Bans, and TikTok

Europe’s most popular cities have long been magnets for tourists from around the world, attracting millions of visitors each year. However, the success of these cities as tourist destinations has also brought about challenges, particularly in managing overcrowding and its impact on local communities, infrastructure, and the environment.

In response, cities like Amsterdam, Paris, Venice, Athens, and Dublin have implemented innovative strategies to address these issues.

Amsterdam: Striving for Sustainable Tourism

Amsterdam, known for its picturesque canals and vibrant culture, has been grappling with overtourism for years. To combat overcrowding, the city has implemented a range of measures aimed at curbing visitor numbers and promoting sustainable tourism practices.

One key initiative is the increase in the tourist tax rate. In 2024, Amsterdam plans to raise its tourist tax to 12.5% of accommodation costs, making it the highest tourist tax rate in Europe. This increase will apply to all types of accommodations, including hotels, hostels, and campgrounds. By implementing this measure, the city aims to generate revenue that can be invested in managing the impact of tourism and improving the quality of life for residents.

Additionally, Amsterdam has banned buses weighing more than 7.5 tons from entering the city center, with some exceptions for special permits. This restriction aims to reduce congestion and improve air quality in heavily trafficked areas. Furthermore, the city has increased the passenger tax for cruise ship visitors from 8 to 14 euros per person per day, discouraging day-trippers and encouraging longer stays.

To address the housing shortage exacerbated by the rise of short-term rentals, Amsterdam has also imposed restrictions on new hostel openings in certain central districts. This measure aims to protect the availability of affordable housing for residents and prevent further displacement.

Paris: Financing Public Transport through Tourist Taxes

Paris, a perennial favorite among tourists, has faced similar challenges associated with overcrowding. In preparation for the 2024 Olympic Games, the city has implemented measures to manage visitor numbers while improving its public transport infrastructure.

One significant step is the 200% increase in the tourist tax, which will help fund improvements in public transportation. The revenue generated from the increased tax will be used to enhance the efficiency and accessibility of the city’s transportation network, ensuring a smoother experience for both residents and visitors.

Rather than relying on restrictions and prohibitions, France has adopted a positive approach to tackle overcrowding. The country aims to redirect tourist flows by promoting lesser-known destinations and routes.

By engaging social media influencers, the French government hopes to showcase alternative and unique experiences beyond the well-known tourist hotspots. This includes highlighting eco-friendly accommodations and glamping options, encouraging tourists to explore lesser-known regions of France.

Venice: Controlling Visitor Numbers and Preserving Heritage

Venice, a UNESCO World Heritage site, has long been a victim of overtourism, with millions of visitors flocking to its canals and historic buildings each year. To manage overcrowding and protect its fragile ecosystem, Venice has implemented a series of measures to control visitor numbers and preserve its unique heritage.

One notable initiative is the introduction of an access tax for day-trippers who visit without staying overnight. Each visitor will be required to pay 5 euros per day between 8:30 am and 4:00 pm. This trial period, which will take place over 10 days in May, June, and July of 2024, aims to assess the effectiveness of the tax in managing visitor numbers. Depending on the results, the city may implement further changes in 2025.

Venice is also planning to limit tour groups to 25 people on foot and ban the use of speakers, which have been known to cause disturbances to both residents and the historic buildings. These measures aim to enhance the overall experience for visitors while minimizing the impact on the city’s delicate infrastructure.

Additionally, Venice is considering following the lead of Rome and Florence in restricting the number of short-term rental properties, aligning with broader national efforts in Italy. The Italian Ministry of Tourism has proposed legislation to regulate short-term rentals, including Airbnb listings, throughout the country.

Athens: Managing Visitor Flow at Acropolis

Athens, the birthplace of democracy and home to iconic landmarks such as the Acropolis, has also faced challenges associated with overcrowding. As one of Greece’s most popular tourist destinations, Athens has implemented measures to control visitor numbers and ensure the preservation of its cultural heritage.

To manage the flow of tourists visiting the Acropolis, the Greek Ministry of Culture announced a daily limit of 20,000 visitors to the Acropolis Museum in September 2023. This limit is a reduction from the previous average of 23,000 visitors per day. The trial program will be in effect until April 1st, allowing authorities to assess its impact on visitor experience and the preservation of the site.

Athens follows in the footsteps of other European destinations such as the Louvre in Paris, the Calanques National Park in Marseille, Villa del Balbianello near Lake Como in Italy, and the old town of Dubrovnik in Croatia, which have all introduced daily visitor limits to manage overcrowding and protect their cultural and natural heritage.

Dublin: Expanding Capacity to Welcome More Visitors

While some European cities are taking measures to combat overcrowding, Dublin is actively seeking to attract more visitors while ensuring a sustainable tourism model. The city has recognized the importance of balancing tourism growth with the preservation of its unique character.

In December 2023, Dublin Airport submitted an application to increase its annual passenger capacity from 32 million to 40 million. This expansion plan reflects the city’s ambition to welcome a growing number of travelers and accommodate the increased demand for flights to and from Dublin. This investment demonstrates Dublin’s commitment to managing tourism growth while enhancing its infrastructure.


Europe’s most popular cities are proactively addressing the challenges of overcrowding through innovative strategies. By implementing measures such as tourist taxes, bus bans, and utilizing social media platforms like TikTok, these cities are striving to manage visitor numbers, preserve cultural heritage, protect the environment, and improve the quality of life for residents.

As tourism continues to grow, it is crucial for cities to strike a balance between attracting visitors and maintaining the sustainable development of their destinations. Through these efforts, Europe’s most popular cities are paving the way for a more responsible and enjoyable travel experience.