TAG Heuer Eyewear: The Perfect Blend of Innovation and Style

TAG Heuer Eyewear: The Perfect Blend of Innovation and Style

TAG Heuer, the iconic Swiss watch brand, has always been synonymous with precision, performance, and style. Known for its groundbreaking timepieces, TAG Heuer has now set its sights on the world of eyewear.

With a new collection that combines cutting-edge technology and avant-garde design, TAG Heuer Eyewear is set to make a bold statement in the industry.

Evolution of TAG Heuer Eyewear

TAG Heuer first ventured into the eyewear game back in 2002 with the launch of iconic models like the Reflex and 27°. These sunglasses quickly gained popularity for their sleek design and exceptional quality.

However, the brand discontinued its eyewear line in 2016. But now, TAG Heuer is back with an entirely new collection, thanks to its partnership with LVMH’s renowned Italian eyewear design team, Thélios.

Debut Collection: Performance Redefined

New TAG Heuer Eyewear collection debuts with three distinct lines: Pro Performance, Sport Performance, and Daily Performance. Each line offers a range of models that cater to different needs and occasions.

Pro Performance: Pushing Boundaries

This line is all about pushing boundaries and excelling in extreme conditions. These sunglasses blend cutting-edge technology with avant-garde design, making them the perfect choice for athletes and adventure enthusiasts. Whether you’re riding the waves or dominating the tennis court, the Pro Performance shades deliver unmatched performance.

One standout model from the Pro Performance line is the Shield Pro. It features interchangeable lenses, eliminating the need for multiple pairs of glasses for various activities and environments.

Advanced bio nylon lenses incorporate TAG Heuer’s high-contrast Specta technology, ensuring exceptional visual clarity. Additionally, these lenses are treated with an anti-dirt and hydrophobic coating, making them perfect for any weather condition.

Sport Performance: Form Meets Function

Sport Performance line strikes the perfect balance between form and function. Designed for day-to-day activities, these sunglasses are ideal for everything from a weeknight jog to a Saturday on the golf course. With their sleek design and high-performance features, the Sport Performance sunglasses are a must-have for sports enthusiasts and casual wearers alike.

One notable model from this line is the Vingt-Sept. It introduces the first-ever 3D metal frames, combining the strength and rigidity of metal with a remarkably lightweight design. The Vingt-Sept is a true testament to TAG Heuer’s commitment to innovation and style.

Daily Performance: Style for Every Occasion

For those seeking sunglasses that seamlessly blend style and performance, the Daily Performance collection has something for everyone. These glasses feature all-occasion designs with a touch of sporty flare.

Whether you’re heading to the office or going for a weekend getaway, the Daily Performance sunglasses will complement your style while providing the utmost comfort and visual clarity.

Design Innovations

TAG Heuer has always been at the forefront of innovation, and its eyewear collection is no exception. Each model in the new collection showcases groundbreaking achievements in design and technology.

Shield Pro, with its interchangeable lenses, revolutionizes the way we think about sunglasses. Gone are the days of carrying multiple pairs for different activities. The high-contrast Specta technology and unique precious metal coating enhance visual clarity, ensuring an unparalleled experience.

Another notable design innovation is found in the Vingt-Sept. It introduces the world’s first-ever 3D metal frames. The combination of metal’s strength and rigidity with a lightweight design is a game-changer in the eyewear industry.

Aesthetics Driven by Innovation

Renato Montagner, the renowned Italian architect and TAG Heuer Eyewear’s Creative Director, describes the new collection as the pinnacle of high-end innovation and design. He emphasizes that each model upholds the highest standards, incorporating high-performing materials and details designed for optimal performance in all conditions.

The result is an avant-garde aesthetic where glasses are no longer tied to their function but draw their style from the beauty of technology.

Full Collection Unveiled

Alongside the Shield Pro and Vingt-Sept, the TAG Heuer Eyewear collection features three additional models that further showcase the brand’s commitment to style and performance.

  • Line offers a modern twist on the classic aviator design, combining timeless elegance with contemporary flair.
  • Bolide embodies the sportive attitude of TAG Heuer, with its dynamic and athletic look.
  • Flex pays homage to the brand’s original Reflex collection from the 2000s, featuring a sleek and versatile design.

Full collection of TAG Heuer eyewear has been unveiled and will be available for purchase online and in select stores beginning in March. Stay tuned to experience the perfect blend of innovation and style with TAG Heuer Eyewear.


TAG Heuer’s entry into the eyewear industry with its new collection is a testament to the brand’s commitment to innovation, performance, and style. With cutting-edge technology and avant-garde design, TAG Heuer Eyewear is set to make a lasting impact.

Whether you’re an athlete, a sports enthusiast, or someone who appreciates the perfect blend of form and function, the TAG Heuer Eyewear collection offers something for everyone. Get ready to elevate your eyewear game with TAG Heuer.