The Rise of TikTok: A Favorite Social Network Among Spanish Minors

The Rise of TikTok: A Favorite Social Network Among Spanish Minors

Digital landscape is constantly evolving, and social media platforms play a significant role in shaping the online experiences of people, especially minors.

In Spain, TikTok has emerged as the preferred social network among young users, captivating their attention and time. According to a study conducted by the multi-platform security application, Qustodio, Spanish minors spent an average of 94 minutes per day on TikTok in 2023, making it the most utilized social media platform.

TikTok: A Dominant Force in Spanish Minors’ Social Media Usage

Decline of WhatsApp and the Rise of Instagram

While WhatsApp remains the most widely used communication app among Spanish minors, its usage has decreased by 12.5% over the past year. In contrast, TikTok has maintained its position as the favorite social network, with an average usage time of 94 minutes per day in 2023.

Although this represents a decline of two minutes compared to the previous year, TikTok continues to captivate the attention of young users. Instagram, the second most popular platform, has experienced a notable increase in usage, with an average of 71 minutes per day, reflecting a 27% rise compared to 2022.

Other social media platforms, such as Facebook, X (formerly Twitter), Pinterest, and BeReal, have also seen an increase in usage time among minors.

Navigating the Digital World: Educating and Creating Positive Spaces

The prevalence of social media in the lives of minors calls for a greater focus on helping them understand the differences between the real and digital worlds. Qustodio emphasizes the importance of educating young individuals about the functioning of these platforms and creating a positive space for their online experiences.

It is crucial to equip them with the necessary tools to navigate the digital landscape responsibly and ensure their well-being.

Communication Habits of Spanish Minors: WhatsApp and Snapchat

WhatsApp: The Primary Mode of Communication

When it comes to communication apps, Spanish minors primarily rely on WhatsApp, spending an average of 27 minutes per day on the platform. Despite the decline in overall communication app usage, WhatsApp continues to be a dominant force in their daily interactions.

The app’s ease of use and widespread adoption among peers contribute to its popularity among young users.

Snapchat: A Platform for Visual Communication

Alongside WhatsApp, Snapchat holds a significant place in the communication habits of Spanish minors, with an average usage time of 23 minutes per day.

Known for its ephemeral nature, Snapchat allows users to communicate through pictures and videos, making it an engaging platform for visual communication among young individuals.

Advent of Artificial Intelligence: ChatGPT

Emergence of Artificial Intelligence among Minors

In 2023, the study conducted by Qustodio highlighted an intriguing development in minors’ usage patterns: the advent of artificial intelligence (AI). In Spain, approximately 21.4% of minors utilized OpenAI’s chatbot, ChatGPT, showcasing a moderate level of engagement with AI technology.

These users spent an average of six minutes per day interacting with the platform, indicating a growing interest in AI among young individuals.


Dominance of TikTok as the preferred social network among Spanish minors signifies the platform’s ability to captivate their attention and time. Despite minor declines in usage, WhatsApp and Snapchat continue to be integral in their communication habits.

As the digital landscape evolves, it is crucial to educate young individuals about responsible online behavior and create positive spaces for their online experiences. The emergence of AI technology among minors further highlights the need for continued research and education to ensure their well-being in the ever-changing digital world.

By understanding the social media preferences and habits of Spanish minors, we can better navigate their digital experiences and provide them with the necessary tools for responsible online engagement.