Your Amex Centurion Card and the World of Luxury Watches

Your Amex Centurion Card and the World of Luxury Watches

Are you a passionate watch collector? Do you appreciate the artistry, precision, and timeless elegance of luxury timepieces? If so, then you’ll be delighted to know that American Express Centurion has recently partnered with Watches of Switzerland to offer an exclusive program to its valued U.S. Centurion Members.

This partnership is a testament to American Express’s commitment to providing exceptional services and experiences to its esteemed clientele.

A Natural Next Step for American Express Centurion

American Express Centurion has always understood the desires and interests of its members. Recognizing that many of its Centurion clients are avid watch collectors, the partnership with Watches of Switzerland was a natural next step. Bess Spaeth, SVP at American Express, affirms that this collaboration was driven by a shared ethos of care and service.

Watches of Switzerland, being preeminent in the watch industry, aligns perfectly with American Express Centurion’s commitment to delivering unparalleled experiences to its members.

An Unforgettable Launch Event

To kickstart this exciting partnership, American Express Centurion and Watches of Switzerland hosted a swanky launch party at the Amex Centurion Club in New York City. The event, held at the prestigious 1 Vanderbilt, provided Centurion Members with a rare opportunity to explore a meticulously curated selection of watches and experience the bespoke services offered by Watches of Switzerland.

Exquisite Collection

The launch event showcased an impressive array of watches, carefully selected by Watches of Switzerland. The collection featured a harmonious blend of vintage, contemporary pre-owned, and neo-vintage timepieces. It included exceptional models from renowned watchmakers such as Omega, F.P. Journe, IWC, and Audemars Piguet.

Omega Speedmaster Ref. 2915-1: A Timeless Classic

Amongst the remarkable timepieces displayed was the Omega Speedmaster Ref. 2915-1, which holds the distinction of being the very first Speedmaster model. This iconic watch represents a significant milestone in Omega’s history and is highly sought after by collectors worldwide.

F.P. Journe Chronomètre à Résonance Quatre: Exclusivity at Its Finest

Another standout piece was the F.P. Journe Chronomètre à Résonance Quatre. This off-catalog variant, exclusively offered to F.P. Journe’s longstanding clients, exemplifies the brand’s commitment to craftsmanship and exclusivity. With only a few hundred examples in existence, it is a true collector’s item.

AP Royal Oak 5402BA: A Testament to Timeless Design

The AP Royal Oak 5402BA, one of the earliest and most sought-after references in the world of luxury watches, was also showcased at the event. Its distinctive octagonal case and integrated bracelet have become iconic symbols of Audemars Piguet’s design prowess.

Akrivia AK-06: An Exquisite Limited Edition

Akrivia AK-06, created by rising independent watchmaker Rexhep Rexhepi, captured the attention of enthusiasts with its exceptional craftsmanship and limited availability. With only 50 pieces produced, this stainless steel model, part of the Akrivia collection, is a true rarity.

Unparalleled Service for Centurion Members

Watches of Switzerland is dedicated to providing an unparalleled experience to American Express Centurion Members. David Hurley, President of WOS North America, emphasizes that the partnership goes beyond the launch event. Centurion Members can expect a range of exclusive services and benefits tailored to their preferences.

Expert Advice at Your Fingertips

To ensure Centurion Members receive personalized assistance, Watches of Switzerland offers a dedicated phone line staffed by knowledgeable experts. From 7 a.m. to midnight every day, members can connect with professionals who possess a deep understanding of the intricacies of luxury timepieces.

Curated Experiences at Select Locations

Centurion Members will have access to special experiences at over 50 Watches of Switzerland locations across the United States. Whether visiting a multi-brand boutique or a mono-brand boutique, members can expect a curated experience that caters to their unique tastes and preferences.

Expansion of Centurion Club and Boutique

For Centurion Members based in New York City, the convenience of this exclusive offering is even greater. In March, Watches of Switzerland will open a new boutique on the ground floor of 1 Vanderbilt.

This proximity will allow members to seamlessly collect their carefully sourced watches and head straight to the Centurion Club to showcase their newest timepiece while enjoying the company of fellow members.

Future of the Partnership

Launch event in New York City was just the beginning of an exciting journey for American Express Centurion and Watches of Switzerland. David Hurley assures us that the partnership will evolve further, with plans to host similar events in other cities in the future.

The commitment to providing exceptional experiences to Centurion Members remains at the forefront of this partnership’s goals.


Partnership between American Express Centurion and Watches of Switzerland represents a significant milestone for watch collectors and enthusiasts. With an unrivaled selection of timepieces and personalized services, Centurion Members can now indulge their passion for luxury watches like never before.

Whether you’re a seasoned collector or a novice enthusiast, this partnership offers an extraordinary opportunity to explore the world of horology at its finest.